Google has brainwashed the common businessowner into think that buying backlinks simply does not work. The only problem with this is that every reputable SEO company has data to prove this is not the case at all. Links are still what helps drive rankings for keywords with a top position resulting into a larger number of leads via the website than being on the 2nd or 3rd page. The company or freelancer that is having links purchased from them needs to be vetted or referred personally. Putting the livelihood of a business on the line by hiring a company that uses only blackhat marketing techniques can lead to the company website being deindexed by Google. The death penalty for a website is another way to put being deindexed with quite a few hoops to jump through to get back into Google’s good graces. The following are tips to buying backlinks as well as the benefits as well as potential risks of purchasing backlinks for your business’ website.
The aspect that plenty of companies do not understand is that Google wants to see a natural backlink profile. If a website is averaging 5 backlinks a month it is not going to look natural if they hit 750 the next month. Google will not penalize a site for a piece of content that went viral as they will see the link is going back to a piece of content. A natural progression of increasing links monthly will simply look like the marketing team is taking initiative to build backlinks. Tools like LinkLifting can generate backlinks that are organic while buying link would be considered inorganic. Buying links and generating semi-automated links with LinkLifting provides ROI that is far superior to that of nearly any PPC campaign.
Large brands that are in intense competition with others have been caught buying links as well as doing some downright shady marketing in terms of their SEO. Expedia was caught doing these things and was penalized by Google for a period of time. The deindexing of the site could have violated antitrust laws due to Google technically being a competitor of Expedia with Google Flights. Smaller brands can start to compete with larger companies through buying backlinks. This has to be done in the correct way with a trusted company like Link Lifting. Other companies might publish an immense number of backlinks that are on sites that become penalized or the links removed. We identify the best targets for a specific brand in regards to their overall SEO and backlink needs. A few things to note:
Outreach levels differ immensely as there is manual outreach or bulk emailing. There are a few ways to build links through outreach and they are outlined below.
All of these tactics can yield results but it depends on the authority of sites a business is targeting. A less customized approach can work just fine for people looking for sites that are Domain Authority 30 or less. For those sites that are Domain Authority 60 and above an outreach professional has to be far more tactical. There are even application and interview processes to become a writer for these larger publications.
There have been a number of link networks that have been decimated by Google in the past. PBNs or Private Blog Networks are used to generate links with a network of sites run by the same or cooperating entities. With this being said that does not mean that PBNs that have integrity cannot generate decent results for a company. These results can be temporary though as a PBN that accepts gambling and pharmacy links is a ticking bomb ready to go off resulting in a Google penalty. Spending money for PBN links can be done but it is tough to rationalize paying for something in terms of links as well as content creation that will eventually lead to having to disavow the links on those sites. When considering using a PBN take into account the following:
Below is what a poorly run PBN can do in terms of a penalty from Google when this is the main source of backlinks being built.
The traffic of the site plummeted after the PBN was penalized but the owner of the site also admitted to thin content being produced. The combination of thin content and a PBN is asking for trouble as it is everything Google has preached against in terms of Webspam and digital marketing.
Buying backlinks in guest posts on top publications with the right content can lead to hundreds of organic backlinks. An article on Huffington Post could generate quite a few backlinks simply by website reposting the article or quoting the article. The content is the most important aspect in this method as putting up generic content after buying a link on a top site is a waste of budget. This will have SEO benefits but it will not reap the full potential of these benefits. With this being said, a company cannot force a piece of content to go viral but promotion through social media shares can expand a piece of content’s overall reach to the consumer. The following are tips to create content and pick sites to purchase backlinks on:
Organic traffic of websites helps Google rank a specific publication to give it authority on a topic. Those that have very little to zero organic traffic will not yield the results that a site with regular traffic has. The social aspect of SEO also incorporates the social media presence of a site as well as the engagement social media posts have when sharing a particular piece of content. Not only is this link more valuable but it has a higher chance of resulting in a sales lead or sale than a website made to build links on rather than providing quality content. Utilizing tools like Majestic SEO or other metric based tools to evaluate site authority are very important. At times a site can look trustworthy and like a legitimate publication even though it was developed just to sell links on. A team of marketers that evaluate sites can allow you to find those that would be perfect for a business’ target demographic to publish a link on.
The buying of links is still as healthy as ever in terms of delivering results like it always has. Keeping the tactic of buying links will allow you to stay ahead of competitors that have marketing companies refusing to purchase these links. Avoid link buying that could potentially ruin the rankings on the search engines the company has climbed up month after month. Buy links and make it look organic to Google because if this search giant has no issue with it, then it should be smooth sailing.