Despite Google constantly saying that buying links is unnecessary and implementing more filters against purchased links, the reality is that buying links is still not a bad idea.
Every website owner needs links to ensure their site's pages appear on the first pages of search results. For bloggers and websites with entertainment content, obtaining links is not a significant problem—readers are happy to share them. However, for small business owners, the problem seems insurmountable - no one is willing to link to websites for services like unclogging toilets or trimming tree branches on a property.
So, for those who lack the expertise or resources to generate organic backlinks, buying them is an appealing shortcut. Organic link-building requires a strategic combination of high-quality content creation, relationship building, and often, a significant amount of time. For busy professionals or businesses with limited SEO knowledge, purchasing backlinks offers a quick and seemingly effective alternative to boost their site's visibility.
However, the allure of buying backlinks comes with significant risks, particularly when it involves low-quality links. These backlinks often come from spammy or irrelevant websites, which can harm rather than help your SEO efforts. Google’s algorithms are adept at identifying and penalizing sites that engage in manipulative link-building practices. Consequently, websites that rely on low-quality backlinks may suffer from reduced rankings or even complete removal from search results.
First, ensure your website is optimized for search engines: the site has unique content, tags and meta-data are specified for the pages, and basic technical optimization like a sitemap is done.
Second, make sure that your website is technically ready. You can use this tool to check the website's status. If all the metrics are above 80, it's good; if not, they need to be fixed.
Third, try to get a few links for free by registering in business directories or asking your clients or partners to place a link from their site to yours. (Yes, it works!). This approach will give you a more diverse link profile.
And remember to signup for Google Search Console to be able to declare harmful backlinks and see if any manual action was taken against your website.
This is a very pertinent question, but it might be more insightful to ask where links should not be purchased. Here is a list of places to avoid when buying links:
Niche Bloggers: Many bloggers sell sponsored posts. In most cases, these are high-quality links, although they can be quite expensive. The cost heavily depends on the website's niche; links from personal blogs are usually inexpensive, whereas a link on a local finance site can cost a fortune. If there are any bloggers in your niche, reach out to them. The site metrics, such as DA, may not always be very high, but the links can also bring organic traffic, which is typically not the case when buying links from other sources.
Specialized Marketplaces: This option is not the easiest, as it requires time to search for options, negotiate details, and handle accompanying work. However, marketplaces offer the advantage of finding more suitable sites through various filters and search options. Despite this, the process is often associated with deception. It is not uncommon for site metrics to be inflated, and high traffic, DA, or Authority Rank figures may not be accurate—especially concerning re-registered expired domains. After a month or two, these figures may deflate.
Another frequent issue is the disappearance of links after a short period. Site administrators might disregard them, or posters might fail to settle financial matters with administrators, resulting in the link being removed. Additionally, monitoring and maintaining these links can be challenging, adding another layer of complexity to using specialized marketplaces for link purchasing.
Backink Building Services, such as LinkLifting, are not the fastest option since a middleman is involved but are often the most optimal. First and foremost, they save you time. After you place an order, you can de-stress. Link building services help you obtain high-quality links without requiring your time and attention. You only need to ensure that your website is in good condition.
Enter your website address, select the keywords you want to improve your ranking, pay for the first month of service, and you're all set. The service will handle all further work: finding suitable platforms, placing the links, and monitoring their effectiveness.
You can track the results (we monitor your positions at Google Search Results daily) and adjust your keywords if necessary.
Link Lifting is an integral part of our SEO. It works great in an niche market and for boosting new created pages. I personally use it and find it very user friendly - there was virtually no learning curve. I like that I can set my budget, accept their recommendations or input my own keywords. Link Lifting has more than my expectations which is why we have been using it with great success for more than two years now.
Richard,
As established home decor and furniture online business, when it comes to services we’re very careful. Linklifting has been a precious tool to complement and integrate our SEO strategy to enhance our tactics. Thanks to its dashboard and easy-to-use campaign manager, setting up goals and tracking the performance is easy as 1-2-3. Highly recommended.
Francesco Marchese,
When I started using LinkLifting I was impressed by the speed at which I was getting links to my web site from high authority web sites. Over time our Google rankings continued to go up for important high traffic keywords.
Winston Tu, luxoliving.com.au
Hi Alex, I am very happy with your services! The only issue I would have supplying a review is that if our competitors found that we were using you they may too which I wouldn't want, your services have been too good for us!
N. C.
Very impressed with the link building services offered by LinkLifting! We are a very tech savvy business and manage most of our SEO ourselves, however, link building is very challenging and demands a lot of time. We decided to try them out about a year ago and have been extremely satisfied since. Our organic positions instantly jumped up to first page on google for all keywords placed on LinkLifting and are steadily climbing since! A huge relief to have such great customer service as well. These guys are on the ball and very professional! We would definitely recommend them to anyone with a website!
Bjorn Tech, Tech!Espresso Computer Repair Calgary
LinkLifting has been amazing for my business. My keywords are top ranked in search engines. The customer service and assistance in choosing those keywords have been extremely helpful. I have spent thousands elsewhere for limited return in investment. LinkLifting has been worth every affordable dollar.
Wendy, "The HR Lady"
Awesome! I'm impressed, truly am. Link building is our toughest assignment and having the ability to outsource our link building means more time to bring in new business and generate great content, as well as everything else. I know for a fact these are the type of results people want. If you can make it better, do it. Develop more. The system works.
Richard HaleHale Associations
Wow, Alex I had to tell you that I am sooooo impressed with the results of the project! Amazing!!!! Please feel free to publish my feedback in your website.
Maria Calderon, www.tobris.com
I have used Adwords and other SEO companies with very little success. I discovered LinkLifting and decided to give it a try. After one week, I saw some of my most important key words on the front of Google. I have never had this kind of success before. The process almost too easy and fast! I highly recommend LinkLifting.
Jeffrey Seppi, seppitechnology.com
I would love to give you a review, but as you can probably understand and see from our projects, that competition in this sector is fierce and anywhere my name or company name appears, they will track this and then look to engage similar companies or methods of SEO. I apologise, but I simply cannot do this.
Undisclosed User