LinkLifting: Best Practices

LinkLifting is a powerful tool designed to enhance your website's visibility by creating backlinks that boost your rankings, improve your positioning, and increase traffic, ultimately leading to more leads and sales. Like any specialized tool, maximizing its effectiveness requires adherence to certain best practices.

This guide is here to help you optimize your investment in LinkLifting and ensure the best possible return.

How to Optimize Your Project Settings

Before we dive into keywords and budgets, let's make sure your project settings are perfectly tuned:

LinkLifting settings example screenshot

Language – It's crucial to specify your site's language correctly. If your site caters to multiple languages or is aimed at different countries, you can either choose one primary language or seek guidance from your account manager to make the best choice.

Location – This setting is used to verify your site's rankings. Since search results can vary significantly by location, selecting the correct location is essential, especially if you're targeting a local market. You can usually update this setting yourself, but if you're unable to find your city, or if you're aiming to monitor your site's performance on from outside the US, please let your account manager know.

Keywords (Automatically choose the most promising page for the promotion of each keyword) – If you prefer to use specific URLs for promotion, uncheck this box. Otherwise, leave it checked to allow the system to automatically select the best page from your site that appears in search results. We generally recommend keeping this option checked for new and growing sites.

Competitors – Here, you can specify who your competitors are in search results. Specifying your competitors not only simplifies monitoring your progress but also enables automatic checks on their websites, links, and strategies they employ. Identifying a 'Backlink Gap' between you and your competitors can also be incredibly beneficial.

How to Choose Keywords

Our keyword tool will suggest keywords that already rank well on Google for your site. We recommend retaining these as they currently represent your most effective keywords. However, you're also welcome to add more keywords, particularly those you're eager to improve rankings for.

We suggest using a balanced mix of general keywords that broadly describe your business and highly specific keywords that capture the unique aspects of your products or services. Consider what sets your offerings apart—this approach not only helps to identify opportunities for attracting more traffic in niche markets but also ensures that you draw in highly targeted traffic with a significantly higher potential for conversion.

We strongly recommend using at least 10 keywords for your project. Firstly, using more keywords makes our work appear more natural to search engines, increasing the chances of achieving higher rankings. Secondly, a greater number of keywords will help to better monitor interim results and see the overall picture more accurately. Lastly, it does not raise costs. The minimal price for a keyword is $10/month, so you can split the budget of one expensive keyword between it and a number of its more precise variations.

Less effective More effective
Plumbers $100 Plumbers $60
Plumbers Chicago $10
Best Plumbers $10
Emergency Plumbers $10
Affordable Plumbers in Chicago $10
Screenshot of a button to change keywords, URLs and budgets
To adjust the budget, you can use the 'Change Keywords, URLs, and Budgets' button on the Keywords tab of your project page.

If your product or service is local, including your location details in some of your keywords is a good idea. For example, instead of just 'Emergency Plumbers,' use 'Emergency Plumbers Chicago.' This approach enhances our targeting efforts. You might also want to do the same with the titles of your landing pages, since people tend to click on links that seem most relevant to them.

Example of Google Search Results ads

Look at how Google's search results appear for general queries now: the top results are ads indistinguishable from organic search links. So, even if you are lucky enough to be in the first position, many people might still click on these ads instead. Nevertheless, even if several ads are above your result, you are more likely to get clicks if your title stands out positively from competitors. Additionally, you'll receive more clicks if you rank at the top for very specific queries because users who enter precise queries often exhibit 'ad blindness,' meaning they tend to scroll more and pay closer attention to relevance.

Budget Planning

Let's discuss the budgeting strategy. It's challenging to definitively specify the actions needed to dominate search results for specific queries immediately, as it largely depends on several factors, notably competition. For standard small business websites, it is advisable to start with a monthly budget ranging between $350 and $450, allocated across various keywords.

For larger e-commerce websites, especially those with hundreds of pages, we recommend starting with a budget between $500 and $1000 to optimize cost-effectiveness. For newer sites still establishing their presence with few links and no or almost no rankings, a starting budget of around $500 is sensible. Conversely, more established sites that already appear in Google search results and aim to climb higher should consider adjusting their budget closer to $1000. If you are looking to spend significantly more than $1000 monthly per project, please get in touch with your account manager to ensure we can match the project performance with the budget.

The minimum project cost is $150 per month, which is enough to achieve good results for new sites in low-competition sectors or improve established site positions.

When setting your budget, keep in mind that results will not be obtained quickly, so plan initially for a timeframe of three to four months. That is, if you are prepared to spend about $1000, consider setting your project budget at about $300 per month, which will be more effective than a $1000 budget for the first month only. This phased approach won't alter the quantity or quality of backlinks but will ensure that growth appears more natural. Secondly, the result from backlinks is only visible after some time. Plus, if your site needs a bit of tweaking or fresh content, this method lets you handle these improvements at a comfortable pace, without any rush.

Another question without a straightforward answer is whether to adjust the project budget. If your site is progressing well and showing consistent improvement in rankings and growth, it's best to keep things steady. In such cases, you might consider minor adjustments, like adding more targeted keywords or eliminating those that are no longer necessary, but avoid making significant changes.

On the other hand, if you're seeing no improvements in rankings or growth has stalled, a budget increase might be necessary. First, ensure enough time has elapsed for SEO efforts to take effect, and your site is fully optimized. Remember to check for any issues on Google Search Console, and do not hesitate to seek assistance from your account manager, who may also identify potential external factors affecting your site's performance.

A key point to remember when managing your budget is to stay on top of your payment schedule. Making payments on time is important to keeping your account balance healthy.

Our automated system will alert you in advance if your balance falls below a certain mark. Even if the balance drops below zero, nothing terrible will happen: current work will be frozen, and position tracking will stop, but if you replenish your balance within a week or two, everything will be restored. To avoid this, consider using the subscription feature. Subscribing via credit card or PayPal not only secures continuous service without the hassle of manual payments but also rewards you with a 10% bonus. Remember, subscriptions can be cancelled at any time, as we respect your autonomy.

If for some reason you decide to stop the promotion, there's no need to worry. For an optimal project closure, contact your account manager, who will ensure that all work is completed correctly, and if you decide to return, the project restart will proceed without any issues.

How to Monitor the Results?

We measure our success primarily by the improvements we see in the rankings of your target and long-tail keywords. But as a business owner, you'll want to keep an eye on other important factors too, such as traffic and conversion rates.

From an SEO perspective, the primary indicator of success is the amount of traffic coming to your site from Google. Achieving solid positions in search results should significantly increase your organic traffic. However, if your rankings are good but the traffic isn't quite meeting expectations, it could be that ads are taking a large share of the clicks in your competitive niche, or maybe the keywords chosen aren't resonating as expected. It might be an excellent time to explore new keywords.

Another vital measure of success is the number of leads and sales your website generates. If you're getting visitors but not converting them into leads, sales, or calls, it's a clear sign that some refinement is needed. Our account managers, experts in internet marketing and conversion optimization, are always available to assist you in refining your website and enhancing your client acquisition funnels.

At LinkLifting, we aim to increase the flow of visitors from search engines who are genuinely interested in what you offer. If you're seeing an uptick in sales and revenue, this indicates that our targeted efforts effectively contribute to your business growth.

And a word of wisdom as we navigate the ever-changing world of SEO: the landscape is continually evolving. Just because things are going well now doesn't mean they'll stay that way. Competition never sleeps.

As Lewis Carroll eloquently put it in 'Alice in Wonderland':

My dear, here we must run as fast as we can, just to stay in place. And if you wish to go anywhere you must run twice as fast as that.

Let's keep moving forward together!

P.S. Make sure that your website is SEO-ready. LinkLifting can help you with backlinks, but you must also ensure your website works correctly, the content is SEO-optimized, and the website passes the Google Core Web Vitals test. If you have any questions, feel free to contact your account manager using the 'Messages' tab in your project.
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